#UMDsocial

Thank you for joining us for the tenth annual #UMDsocial! The 2024 conference is now over and presentations are available to view below. We look forward to seeing you again next year for another day of learning, networking and ice cream!

2024 Keynote

Victoria Mendoza
Director of Conversation Design / Head of Social Media
University of Southern California

Mendoza has led USC's social media marketing strategy since 2019 and has more than 20 years of digital marketing and communications experience. She's passionate about audience-focused storytelling and promoting diversity, inclusion, and equity within content strategy. Mendoza has won multiple awards for her social media campaigns from PR News, the Association of Media & Publishing, and more. She's a mom of two boys who will eventually be her in-house experts for social media trends and Gen Alpha slang.

2024 Conference Presentations

Audience-Centered Social Media Strategy

• Chris Bender, Assistant Dean for Communications, A. James Clark School of Engineering
• Katie Bemb, Digital Communications Manager, College of Computer, Mathematical, and Natural Sciences
• Cameron Rivera, Communications Specialist, School of Public Policy

What To Do When Things Go Wrong: Crisis Communications for Social Media Managers

• Lt. Rosanne Hoaas #296, Public Information Officer and LGBTQ+ Liaison Officer, University of Maryland Police Department (UMPD)
• Katie Lawson, Chief Communications Officer, Office of Marketing & Communications
• Danielle Tarr, Director of Social Media, Office of Marketing & Communications

Agile Content Creation and Curation: Tools and Tactics to Make Your Job Easier

• Charlene Prosser Castillo, Senior Graphic Designer, Office of Marketing & Communications
• Josh Schmidt, Social Media Coordinator, Office of Marketing & Communications

2024 Conference Accessibility Information

ADA-accessibile Parking

Accessible parking is expected to be available in ADA parking spaces to the east of Edward St. John (ESJ), facing Symons Hall (building 076). Additional spaces are available on Regents Drive outside Main Admin or inside lot L. Guests with a state-issued license plate or hangtag can park in any marked space, with or without DOTS registration. The University of Maryland does not issue ADA hang tags.

Path of Travel

Use the UMD campus map to find the latest accessible walking and wheelchair routes on campus.

Due to the Purple Line construction, some traditional routes may become unavailable. In these instances, UMD makes every effort to make navigating the terrain easier. Navigating certain pathways like McKeldin Mall and Campus Drive, which are on an incline, may pose challenges. Paved entry points all around the mall may make navigation easier.

Shuttle Service

Shuttle-UM buses are wheelchair-accessible and can help transport passengers to and from ESJ.

Accessibility Within ESJ

The event space includes ramps for front of the room access. The first two rows of ESJ 1224 are fully accessible, featuring tables with detachable seats on wheels. Find further info on accessible entrances, restrooms and more on the ESJ website.

Information Technology Resources

• All ESJ classrooms are equipped with assisted listening systems. Find further information on Communication Access Services on campus.
• Assisted listening devices may be checked out from Communication Access Services.

Dietary Restrictions

For the conference lunch and ice cream social, gluten-free, vegetarian, vegan and dairy-free options will be available. Attendees may also bring their own food to enjoy. Keep a refillable water bottle handy to stay hydrated throughout the day; filling stations are available inside ESJ.

Request an Accomodation

Please contact our event organizers at social@umd.edu at least one week prior to the event to request disability accommodations. In all situations, a good faith effort (up until the time of the event) will be made to provide accommodations.

For more information about ADA access around campus, please visit our accessibility website.