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The University of Maryland Social Media Conference
The seventh annual #UMDsocial is now over. Thank you for joining us for a day of learning, networking and sharing social media best practices with your Maryland colleagues.
Miss the conference? Catch up with the event recording.

Co-hosted by Division of Student Affairs and Office of Strategic Communications. For questions, email


Abby Eddy

2021 Keynote | Connecting During COVID: How Purdue Continued to Tell Its Story Even During a Pandemic
Abby Eddy
Assistant Director of Digital Engagement, Purdue Marketing and Communications
Originally from Springfield, Illinois, Abby has loved marketing since second grade when she came up with a winning marketing plan to sell Girl Scout cookies. Fast-forward a few years, and she has been fortunate enough to work in the marketing department for several great organizations, including the Illinois Symphony Orchestra, the Bloomington (Ill.) Center for the Performing Arts and Purdue Convocations — the performing arts presenter at Purdue University. In addition, Abby performs cello in several ensembles and bands within Indiana and Illinois and recently graduated with her M.S. in Communication from Purdue University.


#UMDsocial 2021 Presentations


Connecting During COVID: How Purdue Continued to Tell Its Story Even During a Pandemic

Abby Eddy, Assistant Director of Digital Engagement, Purdue Marketing and Communications

Session 1

Bite-Sized Video Storytelling: Stories, Reels and More

Jules Laughlin, Communications and Outreach Specialist, Department of Transportation Services 
Whitney Schepf, Coordinator for Marketing & Communications, Adele H. Stamp Student Union—Center for Campus Life
Taylor Smyth, Associate Director of Communications, Intercollegiate Athletics

Session 2

Social Media Tune-up: Top Tips for 2021

Kyra Coffie, Video Editor, Office of Strategic Communications
Ana Palla-Kane, Senior IT Accessibility and UX Specialist, Division of Information and Technology
Danielle Tarr, Director of Social Media, Office of Strategic Communications


Session 3

Speak for Yourself: Creating Authentic Connections Through Peer-to-Peer Content

Jessica Lee, Program Manager for Student Engagement, University of Maryland Alumni Association
Ninsiima Mugamba '23, Vice President of Marketing and Communications, Student Alumni Leadership Council
Brianna Tumos, Social Media Coordinator, Office of Strategic Communications


#UMDsocial 2020 Presentations


Leading with Empathy on Social Media

Leading with Empathy on Social Media (Text File)

Ellen Doepke, Director of Social Media, Michigan State University

Session 1

Applying Anti-racism Practice to Social Media Communications

Applying Anti-racism Practice to Social Media Communications (Text File)

Dr. Carlton Green, Director, Diversity Training & Education, Office of Diversity & Inclusion
Allison Dickinson, Communications Officer, Office of Diversity & Inclusion

Session 2

Social Media Messaging in a COVID-19 Era

Social Media Messaging in a COVID-19 Era (Text File)

Jennifer Sparrow, Communications Specialist, Office of Strategic Communications
Danielle Tarr, Director of Social Media, Office of Strategic Communications


Session 3

Going Virtual: Tips and Takeaways for Hosting Interactive Digital Events

Going Virtual: Tips and Takeaways for Hosting Interactive Digital Events (Text File)

Kristen Byers, Digital Content Strategist, A. James Clark School of Engineering
Golshan Jalali, Media & Digital Communications Coordinator, Office of Community Engagement
Sarah Williamson, Coordinator, Office of the Vice President for Student Affairs



Want to join the conversation and share your experiences from the conference? Use #UMDsocial on Facebook, Twitter, and Instagram.

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The University of Maryland, College Park is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 40,700 students, 14,000 faculty and staff, and nearly 400,000 alumni all dedicated to the pursuit of Fearless Ideas. Located just outside Washington, D.C., we discover and share new knowledge every day through our renowned research enterprise and programs in academics, the arts and athletics. And we are committed to social entrepreneurship as the nation’s first “Do Good” campus.


Introducing The Nation's First Do Good Campus Transforming Idealism into Impact 


Spanning 12 schools and colleges, Maryland offers more than 300 degree-granting programs, many of them ranked among the best in the country. Our faculty includes two Nobel laureates, three Pulitzer Prize winners, 58 members of the national academies and scores of Fulbright scholars. And our students, who include the highest achievers in the state and nation, enjoy experiences unique to our location just outside the nation’s capital, including internships, research, and leadership and service opportunities.

Research and Innovation

The University of Maryland is one of the world’s premier research institutions. With our strategic location and scores of partnerships with government and businesses, UMD conducts groundbreaking research on some of the biggest challenges facing our global community, including cybersecurity and terrorism, bioengineering, public health equity, food safety and climate change. We strive to discover new knowledge and put it to work through innovation and entrepreneurship, advancing economic development and transforming lives. 

The newly launched Innovation Gateway will guide you to the resources, programs, partners, and spaces you need to activate and scale your fearless ideas into innovations that launch new ventures, catalyze growth, and advance economic development.


At the University of Maryland, the arts, the humanities and the sciences intersect to address important societal issues and shed new light on the human experience. Our vibrant campus arts community collaborates with local and national cultural organizations such as the Phillips Collection, Kennedy Center and Folger Shakespeare Library. Student and faculty artists, designers, historians, writers and performers are exploring new media, presenting new perspectives, investigating new techniques and engaging new audiences.


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Home of the Terrapins, the University of Maryland has one of the nation’s most recognizable and successful athletics programs. More than 550 student-athletes compete each year in 20 intercollegiate sports—12 for women and eight for men. Since 2005 alone, Maryland has won 19 national championships, including NCAA titles in women’s basketball, men’s soccer, men's lacrosse, women’s lacrosse, and field hockey. Since joining the Big Ten Conference in 2014, UMD has won a combined 32 regular season and tournament championships. Fear the Turtle!

Our Commitment to Student-Athletes

At the University of Maryland, our commitment to the safety and well-being of our students is paramount and resolute. For our student-athletes, that means both on and off the field.
The University of Maryland is committed to accountability, transparency, and fairness and is working to ensure our program upholds the values of our University.
Learn more about our commitment.

Student Life

The Terp experience extends beyond classrooms, labs and studios. It encompasses residence halls and dining halls, clubs and sports, fraternities and sororities, campus events and performances, and countless off-campus destinations. Maryland touts 800-plus student organizations, dozens of prestigious living and learning communities, and countless other ways to get involved. Students here can create a unique identity and grow as individuals, even as they’re part of a close-knit and diverse community. 

Latest information on Coronavirus

On Campus


Latest news at Maryland Today

For media releases visit UMD Right Now

Coronavirus Updates:
We have worked diligently to develop and enhance plans for reopening our campus while prioritizing the health and safety of our community members. Hundreds of faculty, staff and students have collaborated in work-groups and teams to create and maintain a physically distant, yet academically and socially rich environment for the fall semester. Our plans continue to be coordinated with state and county health officials, with additional guidance provided by the University System of Maryland. Latest 4 Maryland Updates

Terps are bold, smart, curious and proud. We do good, in our communities and out in the world. We are fearless. And we are always looking to expand our ranks. Interested in becoming a University of Maryland student? This is where to start.


Give to Maryland

Giving back is a fearless Terp tradition, and there are many ways you can not only keep it alive, but also make an instant impact. 

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Maryland Promise Students

Support the Clark Challenge for the Maryland Promise Scholarship and double your impact through the Clark Challenge.


Clark Challenge for the Maryland Promise