Collection & Use of Information

The University of Maryland collects personal information in the following circumstances:

• Direct Collection: When provided to us, such as when one signs up for a newsletter on one of our websites.
• Automated Processes: Through automated processes. This includes information provided us through technology, such as through a cookie placed on computers when a website is visited.
• From Others: We receive information from other organizations for legitimate, specific purposes (for example, transcripts for admissions purposes).

Our goal is to limit the information we collect to the information needed to support our business.

During a user visit to umd.edu, we automatically collect and store certain information about the visit. Information collected includes:

The Internet domain from which a visitor accessed the website

• The IP address assigned to the visitor’s computer
• The type of browser the visitor is using
• The date and time of visit
• The address of the website from which the visitor has linked to umd.edu

In addition, the University of Maryland collects information from users that visit umd.edu or through University of Maryland contracted-for third-party advertising and marketing providers (ex: Google Analytics, and Google Adworks). Information collected may include:

• Content viewed during the visit
• Date and time of visit
• Amount of time spent on the website
• Visitor location based on IP address
• Demographic information

The University of Maryland’s website also may provide opportunities for site visitors to voluntarily provide personally identifiable information, such as their email address, name, telephone number or street address.

The University of Maryland collects and uses information about user visits to allow the university to monitor website performance, make improvements to site navigation and content, and better engage with prospective students, employees, and other audiences.

The university may also collect and use personal information provided by site visitors for educational programs (e.g., related to admission), administrative purposes (e.g., related to employment), or university engagement (e.g., attending a university sponsored event).

We may occasionally process other personal information for other legitimate and specific purposes. When these situations occur, we will endeavor to inform users of such occasional processing activities.